New Jersey Lawyers SEO

NJ Criminal Defense Lawyers of Schwartz & Posnock

2012-01-20T15:20:00.000-08:00

If you're looking for New Jersey criminal lawyers with experience then Schwartz & Posnock is the firm for you -- they have nearly 30 years of experience in the defense of criminal cases brought under state and federal law.

They provide superior service during every phase of defending a criminal case – whether it’s investigating the crime scene, conducting rigorous legal research, retaining the right experts, defending you in the courtroom, or in negotiating with prosecutors in the State, Federal, and Municipal courts of New Jersey. In other words, they clearly go above and beyond the call of duty for their clielnt.

If you have already been convicted of a crime, you call them to discuss an appeal, post-conviction relief, or an expungement of your record. With 4 convenient locations across the State of NJ, they are licensed to appear before the United States Supreme Court, and in the State and Federal courts of New Jersey, New York, Pennsylvania and California.

For more detailed information about Schwartz & Posnock please visit their newly updated website.

NJ bankruptcy lawyer, Virginia E. Fortunato

2011-12-19T15:42:00.000-08:00

Virginia E. Fortunato has been practicing NJ bankruptcy for for more than six years now. This area of the law requires creativity in designing individual plans for her clients to achieve the FRESH financial start they deserve. Ginny says that most of her clients are good and honest debtors who typically find themselves in her office because of things beyond their control. "Clients often tell me, This is the last place I ever thought I’d be, and I am proud to help them achieve a fresh start."

Ginny's first call to order is to advise clients to not fall into the trap of trying to pay their debt off through credit consolidation companies only to find it doesn’t work. You end up paying these companies exorbitant fees only to have to file bankruptcy at the end of the day — after spending hundreds or even thousands of dollars.

Secondly, never be ashamed of your bankruptcy. Look at your financial circumstances like a business would. Filing bankruptcy is a business decision at the personal level. You need to wipe-out debt so that you can begin rebuilding your future with a Fresh Start.

Check out Ginny's website and nj bankruptcy blogs for more details on how you can make a fresh start in New Jersey.

Social Media For Lawyers

2011-11-07T10:19:00.000-08:00

Social Media and Lawyers -- a good marketing mix? YES, if executed correctly. First visit our Top Ten tips for basics on how lawyers should effectively be using social media.

Next -- and this is important -- don't wast time making social media posts that are not linking to your website with new and useful information for your audience. This point is the backbone of social media marketing for lawyers, one that many law firms miss the mark on.

Don't have time for social media so it positively affects your SEO? Not many lawyers do, and that's what we're here for! We've been sending lawyers to the top of the search engines since 1996, using strategies that we've proven over and over again get the job done.

Email us, visit our site or give us a call at 623.328.8906 on how we can do it for you.

NJ Family Law Attorneys, Diamond & Diamond

2011-10-01T15:03:00.000-07:00

The Law firm of Diamond & Diamond focuses exclusively on family law matters in NJ and knows the intricacies of the law and the realities of family dynamics. they have been practicing for more than half a century. The depth of their experience in family law gives a unique perspective to guide you through the divorce process while avoiding any pitfalls. All of their attorneys are experienced litigators and mediators which are admitted to practice at the trial, appellate, and Supreme Court levels.

Diamond & Diamond takes the time to get to know their clients, understand their legal needs and become familiar with their special situations. Each client is treated with dignity and respect. They focus on quality legal representation, attention to detail, and communicating with clients -- almost a lost art.

Their practice includes:

- Issues relating to the divorce, such as child support & custody;
- Post divorce issues such as modification of alimony & education expenses;
- Gay & lesbian family law;
- Premarital agreements;
- Domestic violence;
- Paternity;
- Adoption;
- Arbitration/mediation.

Please visit their website for full details on any of these areas of family law.

Law Firm SEO - Back To Basics...Revisited

2011-09-21T09:18:00.000-07:00

Today I'd like to revisit some 'Back to Basics' marketing tactics for law firms. Rule #1 -- stop trying so hard.

Lately everyone and their mother is doing all they can to make the search engines happy with their site by employing the latest SEO fix or trying to figure out google's most recent algorithm. Leave that up to us -- the professionals. FIRST, you should be more concerned with supplying content that will be of interest to your prospective client. Here's a perfect example. NJ bankruptcy lawyer, Steven R. Neuner understands that his audience is (1) looking for some quick answers to their questions and (2) wants to be able to quickly link to hot topics concerning bankruptcy. That's exactly what you are met with at his homepage.

So instead of spinning your wheels trying to figure out algorithms, do what you do best -- informing prospective clients in need what you offer and how you can get them out of trouble.
Like I said...basics :)

If you're ready to go straight to the TOP with AJIS.com, contact us. 623.328.8906 / donna@ajis.com

Are you Blogging Yet?

2011-09-09T17:08:00.000-07:00

If not, you certainly should be! Here's why:

Blogging helps establish you as the expert in your field. But NOT by posting old, re-hashed articles that have been through the circuit. Instead keep your blogs in your own words, to the point, relevant and timely. The purpose of your blog is to share something of interest to your following.
It will boost your SEO. Blogging adds more content and the search engines love relevant, fresh content. They especially pay attention to your Blog Title so make sure it is keyword rich and always thought provoking.
A Blog has the ability to stand on its own 2 feet and act as a 'hook' to bring readers to your Website. If they're interested in what you have to say, chances are they will follow that link to your website when they need you.
You gain credibility with consistency. If you make it a habit to blog, say, every Monday morning your followers will take note. Not only will they look forward to hearing from you, it will show them you are still passionate about your practice and committed to educating your audience.

Don't pass on these important opportunities that blogging provides. 10 - 15 minutes of your time can go far for you in the long run.

If you are interested in further details on our SEO marketing strategies for lawyers or looking for more tips like these, please visit our site, AJIS.com or email me at donna@ajis.com

Law Firm SEO

2011-07-22T16:03:00.000-07:00

Has Law Firm SEO seen its day? Has internet marketing for the law firm exhausted its boundaries? Not when you continue growing with SEO and staying on top of internet marketing trends!

Yes, by standing still after your firm has implemented all of the SEO basics to your site, you WILL become disillusioned by SEO. The search engines WILL pass you by, and yes they may even DROP you from their index! But you can avoid this from happening. How? Its time for another trusty checklist:

Continue adding fresh content to your site. (Think articles, new pages on law updates, a blogging area, etc.) With all of the sites the search engines are bombarded with, it just makes sense that they'll pay attention to the ones with the most up-to-date content. The last thing they want to do is send their customers to stale, outdated content;
Always be on the look-out for incoming link opportunities. Incoming links are perceived as 'votes' by the search engines. If others think you're worth a link -- especially sites that are similar in nature to yours -- so will the engines;
Keep up with the times. Search engines are very interested in sites involved with social media -- that includes FaceBook for Business, Twitter and LinkedIn. Show them that your firm is actively engaged in these platforms by sending followers to your fresh, relative content;
Give potential clients a glimpse of who they will be working with. Video is just the ticket for this. Even if your budget doesn't allow to have it professionally done, uploading your own vids to YouTube will work just as well.
Don't have the time, know-how or patience for any of the above? Well...that's what we're here for. Our SEO internet marketing for law firms includes:

SEO Basics.
Incoming links from highly ranked sites.
Social Media for better SEO.
Video marketing.
Outstanding customer service.

All at affordable rates. Join us when you're ready to go straight to the TOP as we harness everything the internet has to offer law firms on the Web!
623.328.8906 / donna@ajis.com

Content Ideas for your Law Firm's Website

2011-05-05T12:26:00.000-07:00

We always encourage our clients to come up with new content that distinguishes you and your law firm from all of the others -- it is one of the most important parts of your web strategy. If this is a stumbling block for you, here are just a few basic content ideas for your law firm’s website/blog that can help set you apart from the rest:

Question & Answer Pages – Whatever you call it, Q&A, FAQ, it’s a simple fact that most people don’t have experience with the law and that’s why when they look for legal information online, it’s generally because they have a question. This makes question & answer pages extremely effective. On the one hand, optimizing for questions is likely to give you an advantage in terms of search position. Providing a helpful answer is also likely to help you convert a visitor into a potential client inquiry!

Informational Videos – As universal search results become more prominent, informational videos can help you compete for more competitive search phrases with lower SEO investments. We are big supporters of using YouTube videos to boost your search engine rankings. Make sure your video addresses issues that you see in your practice. Discuss general hypothetical situations and the factors that go into obtaining a particular outcome in a legal matter. Keep your videos short (under 2 minutes) and never speak in legalese.

Whitepapers, Guides, Downloads – Your web content should be focused on providing a certain amount of free helpful information to your visitors. Providing free whitepapers can be an excellent way to demonstrate your expertise and stay in contact with website visitors.

Checklists – Lists are very popular with Internet users and bullets catch the eye at a quick glance. (Just look at this blog post)

Attorney Bios – I personally would never hire a lawyer on the web if his Biographical info was not available. With your Bio, now is NOT the time to be shy -- don't just provide a laundry list of your experienced credentials but list all of your accolades as well, and particularly how well equipped you are at solving your visitors’ problems.

Articles – This is a great content strategy that can really work. Its important to make sure your Article is actually newsworthy to your visitors, as opposed to yet another advertisement. In addition to actually writing the articles, consider using articles from other resources that are relevant to what you do. (Just remember to cite that resource.) Remember, the job of your website is to offer useful content to your visitors.

Testimonials – Testimonials are probably the most effective way to build trust online. Providing both professional and client testimonials to your visitors is very powerful. You should also let colleagues and clients know that they can easily leave testimonials on sites like Avvo, Google Places, and LinkedIn too. Another easy way is at the end of a case, have clients fill out a comment sheet on your performance. Let them know if will be reprinted.

Seminar Posts – Always let visitors know what you're up to in terms of sharing your expertise. Not only does it give them the opportunity to hear you in person, but further solidifies in their mind that you are the expert in your field.

Interviews – This is something I'm actually starting to use myself. Interviewing others and getting interviewed is a great format in helping your web visitors know more about you. Since you're conducting the interview, you will be in charge of its format and style. This will be extremely effective in what it is you want to convey.

If you are interested in further details on our SEO marketing strategies for lawyers, please visit our site, AJIS.com

Is Social Media Marketing for Lawyers?

2011-04-07T15:02:00.000-07:00

As internet marketers, for us its all about testing, testing and then testing again. How else would we know which way to guide our clients? After spending the past 2 years using social media and testing how it can positively affect your search engine positions, we've hit pay dirt.

OK, I can almost hear you already --
I don't have time to tweet!
What good can FaceBook possibly do for my business?
Lawyers have to be careful about what we say publicly when marketing.

Yes, each one of the above is a valid point and I totally agree with you on every one... which brings me back to my 2 years of research. We've found that by being active on all forms of social media which link back to you -- the search engines will reward you beyond measure. We know exactly which ones count most and how often you have to make posts, all while being aware of the Rules of Professional Conduct that govern lawyers. We even tied it all up in a tidy package for you so you don't have to do any of the work. Well, almost none of the work -- all you have to do is blog about your practice area. But you're the expert right? So that should be a breeze.

So what's next? Follow this link where we've spelled everything out for you in our SEO Social Media BootCamp for Lawyers,which we've made available via Video-on-Demand for your convenience.
Hope to see you at the TOP!

Our 15 years in Law Firm SEO Internet Marketing

2011-03-08T09:19:00.000-08:00

Hard to believe but yes, we've been busy with SEO internet marketing since 1996 and will be celebrating 15 years this October. Although we started out as web designers, it quickly became clear that if we wanted to survive in this business we needed to pay particular attention to how the search engines ranked a site. Our main concern at the time was getting our client sites ranked in the only search engine that really mattered -- Yahoo. Ya-Who you ask? LOL Yes, believe it or not Google had not even yet appeared on the scene.

Needless to say much has happened in those 15 years.

Yahoo and AOL have quietly sank into obscurity;
Google has turned itself into a verb;
YouTube has turned video on its head;
Social Media has changed the way our society communicates;
All of the above are integral working parts of the beast we now call internet marketing.

It has been our pleasure and honor to remain inside this internet marketing loop and continue serving clients with TOP search engine positions and growing their businesses by harnessing everything the internet has to offer our clients.
For details on our Law Firm SEO services email me or call at 623.328.8906. We can't wait to take you to the TOP!

Law Firm SEO and Testimonials

2011-01-22T13:46:00.000-08:00

I usually suggest that our clients consider using customer testimonials on their website. Business people across all industries agree that a word-of-mouth recommendation is the best business builder. People like doing business with companies that their friends recommend or colleagues. You trust your friends to know your tastes and preferences and to not lead you astray.

There are several ways you can take advantage of the tried and true customer testimonial by incorporating them into your website, social media postings and even YouTube videos.

Of course the easiest way to get testimonials are the ones which are given freely by clients via an email or hand-written card. However, it is very acceptable nowadays to solicit a testimonial from a satisfied client.
Consider as a part of your trial completion process building in a Customer Satisfaction Survey which includes a space for comments. These comments often form great testimonials.
Let clients know you are comfortable with them giving you a testimonial from social media networks such as LinkedIn, or even FaceBook and Twitter. Ask that they include a link to your website.
With the advent of the affordable Flip Video Camcorder, or Sony Bloggie, it's easy for anyone to capture client testimonials. Client video testimonials have proven to work very well for me, and the authenticity of the message is undeniable. These videos can be uploaded to your site or YouTube. But as always, lawyers must approach this with caution and use only when appropriate.
Always be sure to tell clients how the testimonial will be used. I usually show clients the proposed usage of any testimonial before I publish it (especially if you've revised any misspellings or grammatical errors). Ask their permission if you'd like to use their name.

Testimonials can be as powerful as an advertising campaign and certainly should be included in your arsenal of online marketing strategies.

For further information on Law Firm SEO please visit AJIS.com or call us at 623.328.8906.

NJ Lawyers SEO - Mixing Words with Video for a Real Winner

2011-01-07T15:29:00.000-08:00

WHY do we always make things harder than they have to be.
Take marketing for instance. Marketing is pretty simple when you get right down to it -- discover the emotional value in what you sell and present it in a memorable manner that makes you different from the competition. This simple marketing strategy also works for Video marketing -- deliver a memorable message highlighting the emotional value of your brand.

For those of you who read our marketing tips, you know by now that we always revert back to simplicity. Don't over-think, over-design or scream at the search engines to notice you. If you're doing exactly what it is that you say you do best, they will notice and reward you.

About a month ago I saw a commercial about a Truck that stuck in my head because of its memorable -- and simple -- delivery. As I watched the truck get down and dirty while it drove across tough terrain and towed its haul, I was intrigued on how the words the commentator was speaking actually showed up on the screen as well. They made sure that if the audible words didn't sink in -- the visual ones would -- genius!
Take a look:
http://www.youtube.com/watch?v=apeeFHBCyyo

The simpler, most basic -- and the most MEMORABLE -- way is always best. At AJIS.com we always keep our video strategies simple and memorable. That's all that is needed to boost our SEO efforts which send you straight to the top of the search engines and keep you there.

Join us at our next SEO Social Media BootCamp for Lawyers and learn how we do it.
It will cost you nothing but 90 minutes of your time -- and will get you 6 FREE YouTube video uploads with SEO added.
http://ajis.com/seo-bootcamp-lawyers.htm

Should Lawyers Use Standard Internet Marketing?

2010-12-02T13:41:00.000-08:00

Do you as a lawyer, need someone with a legal background taking care of your firm's internet marketing needs? Absolutely!

As a lawyer, you know your firm needs a company who understands the sensitivity a law firm's marketing requires. You must adhere to strict guidelines which fall outside the norm of standard online marketing. Another plus a legal internet marketing company would offer is having an arsenal of mature law websites to make part of your network.

The following are 2 excerpts from our "10 Reasons Why You Need AJIS.com in Charge of Your LawFirm's Marketing":

> My experience before Internet Marketing was as a secretary in Law Firms. First as a word processor (how's that term for a blast from the past!) then as a Legal Assistant. I know the inner workings of law firms -- what makes them tick, their strengths, weaknesses and their needs. We also understand the need for sensitivity when it comes to any kind of marketing for lawyers -- whether it be online or traditional.

> We are owners of New Jersey Lawsite - an online Directory of New Jersey Lawyers which was created in November of 1996. That December we found ourselves in the #1 position at Yahoo (the Google of its day) and to this day remain in the Top 5 of all search engines including Google for 'new jersey lawyers' and similar keywords.

These are just 2 reasons why a company like AJIS.com should be in charge of your LawFirm's internet marketing strategy. Click here for the remaining 8 reasons -- we hope to be hearing from you soon to discuss a custom online marketing strategy that is right for your firm.

How to Rank well in YouTube Videos and Improve Your SEO

2010-07-20T09:39:00.000-07:00

Looking for an easy way to improve your search engine rankings? Simple. Post a YouTube video and get it to rank well, and the engines -- especially Google -- will pay attention. After posting your video at YouTube follow these tips:

Insert keywords into your video filenames.
Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube. Yes, nearly every video we saw Google blend into its results came from YouTube.
Optimize your YouTube videos by writing keywords into your videos’ titles, descriptions, and tags.
Embed videos into relevant text pages on your site. The content provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
Also it doesn't hurt to create a video library on your site, so Google knows where to find your video content. Write keyword-rich annotations for each video in the library.

Is Social Media a waste of my time? I think not!

2010-06-06T16:01:00.000-07:00

While prospective clients have not knocked my virtual doors down as a direct result of my social media postings, the following upsides must be carefully considered:

- I've formed relationships with others in Groups that have indirectly brought a client to me without even knowing it. For example. I had a Disability lawyer on the hook for a month without a signed Contract. I had the opportunity to speak w/his wife during one of our tel conversations (who happened to be an IP lawyer) and somehow the name Nils Montan came up. When I told her that I met Nils through LinkedIn and he interviewed me as an SEO expert for his upcoming book, guess what? I had a signed Contract in my hands that very week. Gracias Nils :)

- By forming relationships with those who became fans of my FaceBook Business page, I now have a captive audience every time I post on new SEO happenings. I always end my posts with a link to either my SEO Blog or my Youtube Channel. I've answered the telephone at least 3 times to a future client saying I'm watching you talk about SEO right now and I'd like a proposal on what you can do for my business.

- I saved the best for last. Social media is the most effective fuel for building other resources. Besides owning an SEO company in both NJ and AZ I am also VP of a local Networking Group, Arizona Women Networking. Social media has been paramount to the growth of this networking group, which in turn has been paramount to the growth of my company. A direct result of viral growth.

If you think social media will be the quick fix answer of how to get immediate clients, then yes you will be sorely disappointed. However, if you take the time to actually 'meet' new people for who they are, and not just as potential clients themselves, you'll be unexpectedly pleased with the results. Any may even make some very good friends along the way.

Social Media & SEO - From the Lawyers Perspective

2010-03-24T12:20:00.000-07:00

Although I'm not a lawyer, I believe that working with Law Firms for 20+ years in internet marketing does qualify me to give this perspective :) Social Media has recently exploded onto the internet marketing scene in a BIG way as a force to be reckoned with if you want to remain inside the Loop in the upcoming years. But you must first come up with a plan, then start slowly by interacting online.

Is your goal to appear higher in search engine results; showcase a particular area of expertise; or interact with other attorneys in the same practice area? Your answers should certainly direct your overall social media strategy.

If you want to appear higher in search engines results then you MUST embrace social media. We have proof that Google and Bing both love displaying results from highly refreshed Social sites like FaceBook and Twitter. See our past blogs on this -- FaceBook Results, Bing/Twitter Results.
Also, just by having profiles at Social Media sites gives you plenty of incoming link opportunities for your Site, thus boosting your Search engine rankings. A total win/win.
If part of your strategy is to interact with other attorneys or showcase your expertise, then LinkedIn is also a must. Besides giving you the opportunity to produce a Profile and receive reviews, you have the ability to join or even form Groups. Find Groups where you can interact with other like-minded attorneys or Groups that are a specific Target audience for your practice. What better way to grow relationships and put your expert comments before targeted prospective clients?

Learn about social media, figure out how it works and how it can best work for you. Then, implement a social media strategy that promotes your goals. Need help making Social Media part of your online marketing strategy? Just drop us a line -- SEO internet marketing is what we've been doing for lawyers since 1996.

The New Google in Full Swing

2010-01-05T16:22:00.000-08:00

SEO Tips provided to New Jersey Lawyers at New Jersey LawSite

As I predicted in my last blog, the new Google indeed seems to be in full swing. My sites, along with the sites of my clients who strictly adhere to my advice, have been spared the angry rod of a Google update. Not only have we held our ground, but in most cases have seen our positions rise considerably. I love it when our clients can start the New Year off right :)

Are you ready for Google Caffeine?

2009-12-08T11:52:00.000-08:00

SEO Tips provided to New Jersey Lawyers at New Jersey LawSite

You may have heard the term already, but what is really behind Google Caffeine? Is it yet another one of Google's infamous updates? Note quite. It can more accurately be described as a major overhaul of Google's index and algorithm, the complex formula and calculations Google uses to rank all web pages.

Ugh -- here we go again you might be thinking. Well, let's slow down and analyze this a bit before coming to any conclusions. Google has not been totally secretive about letting us in on some of the details, one of which is site speed or how fast your site load. They will also be less tolerant of broken links and -- in true Google form -- will continue giving high marks for quality of content. Tip -- check if your site has any broken links here.

It should not come as a surprise that overall page quality will play a greater role in how well your page ranks. Google has been firmly seated as King of the Search Engines for a number of years now and has a reputation to keep up. If sites on their results page don't have a high standard of quality, it reflects badly on them, and after all their SERPs (Search Engine Results Pages) is the key to all their online revenue. So it only makes sense that they do everything in their power to keep that product fast, relevant, current and above all, something of high quality.

As an SEO internet marketer who has been in the business since 1996, how do I feel about yet another upheaval at Google? Absolute indifference. My prediction is that my sites, as well as my clients' sites, will remain steady or even see their position ranking increase. It has s always been a standard at AJIS.com to make sure that the design, content, back-end HTML, incoming links, navigation and execution of a site all be in top working order for the user. I'm glad to see that Google is going back to basics of having a quality site in order to receive a coveted Google position.

So when is all of this touted to happen? According to Google Spokesperson, Matt Cutts, one database is already showing Google Caffeine, and the full blown version will be released after the holidays. The reasoning behind this is that Google doesn't want to upset webmasters and site owners during the lucrative holiday buying season. How considerate of them.

Let's revisit Matt Cutts' statement that one database is already showing Google Caffeine. Since I've seen a considerable change in SERPs for 'new jersey internet marketing' I'm led to believe it may be sitting on that database. AJIS.com has had a steady invisible ranking on page 3 with that keyword phrase for the past several years. Last week it jumped to #3 on page 1 where it has remained every day (believe me, I check!)

If you are finding this blog to be helpful, link to our NJ internet marketing site, AJIS.com to read the full article.

Twitter's RealTime Search Results and How It Affects Your SEO

2009-11-11T06:32:00.000-08:00

So is there actually evidence that search engines are picking up on real time social marketing postings? There is now -- and I have concrete iron-clad proof!

Since the unveiling of Twitter's own search engine we saw that it is possible to view real time postings in a searchable format. Here's how it works. I tweeted a post in my Twitter account that read as follows:
Busy adding new members to New Jersey LawSite -- New Jersey's premiere directory for NJ lawyers since 1996. http://www.njlawsite.com

I then immediately went to Twitter Search and searched for keywords 'new jersey lawyers'. What were the results? See the screen capture below.

OK, so there's my concrete, iron-clad proof that yes, we can view real time postings in a searchable format. You can see that my Twitter post came up as # 1 posted 3 minutes ago. But here's where it gets interesting. Back in May of this year, MicroSoft's Bing search engine partnered with Twitter and launched its beta version of an actual real time search at a bonafide Search Engine! Remember my post in Twitter? Well here were its results at Bing/Twitter Search:

Again, my Twitter post is at the top of the page. Can it possibly get any better? You betcha. The Bing/Twitter Search also has a link at the top left reading "ALL RESULTS". Hit that and it takes you to Bing's regular search results and guess what? New Jersey LawSite has a top ten position there. Double the bang for my buck? No -- double the bang for my no-bucks -- sweet!

So did Google miss the boat on this one? Let's not underestimate the reigning King of Search Engines. Mere hours after Microsoft made its Bing announcement, Google annouced that it too will include Twittter updates in its own search results. Read Google VP of Search Products and User Experience, Marissa Mayer's company blog post. Ouch Microsoft -- should have made that agreement exclusive.

So what does this mean for you and me? Absolutely nothing. Should you optimize only for Google? Only for Bing? No way. Yes, you heard right. As long as you have organic positions at both of these search engines (which you do if you are an AJIS.com client) and are actively posting to your social media accounts, you will continue to ride the crest of good SEO.

I hope that this blog convinces you all of the important role that not only SEO plays in your success, but the role of Social Media integrated into your SEO. Please read our past blogs on SEO Basics and Social Media participation to boost SEO efforts. Not an AJIS.com client yet? Contact us with any questions or comments. We've been sending New Jersey lawyers to the TOP since 1996 and would love to bring you on board.

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite

How Can Web Video Help Search Engine Rankings?

2009-10-09T11:31:00.000-07:00

Web video is a great tool to help boost search engine rankings. And you also get the benefit of video searchers viewing your video and having the ability to then link to your site! Here's how it works.

The above is a page at YouTube I arrived at after typing in 'new jersey criminal lawyers' and then clicking on David Schwartz' listing (which by the way came up as # 1, 2 and 7!) As you can see, his video immediately starts playing for the user to listen to. What also happens is that in the right column there is a small bio which contains a link to the website of these New Jersey Criminal Lawyers. We all know how Google loves incoming links so you have provided users with a chance to view this informative video as well as make Google happy with yet another incoming link to your site. Its a win-win any way you look at it. To make things even a little sweeter, their video shows up in the right column under 'Related Videos'. To view how this works in real time, just click here.

Need help implementing a professional video to appear at your site as well as at the video search engines? Just contact us -- we've been sending New Jersey Lawyers to the TOP since 1996.

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite

Google Makes Official Meta Tag Statement

2009-09-24T09:55:00.001-07:00

It's official -- Matt Cutts (Head of the webspam team at Google) recently blogged and posted a video snipet that Google does NOT consider 'Keyword MetaTags' when ranking sites. That said ..... before you go deleting all of your keyword Metas or mistakenly believe that they are no longer needed in SEO, HOLD YOUR HORSES! Yes, Matt clearly states they do not use the 'keyword metas'; however he also clearly states they DO use 'description metas', and for some reason, does not address the 'title tag'. How should we react to this startling revelation? By NOT reacting at all. Consider the following.

1. Most all of my SEO clients have great Google search engine positions for their focus of law.

2. We pay great attention to all of our (your) Meta Tags -- Title, Description & Keyword.

So what gives? I've said it a million times, but at the risk of repeating myself I'll say it again :) A solid SEO strategy like ours does not rely on one component, but a compilation of components that we've proven have successful results. By eliminating your keyword meta tag, you will eliminate a major component of your total strategy and probably do major damage to your rankings at other engines such as MSN/Yahoo/Bing. Who's to say that in a year or 2 (which is the estimated time that this merger is expected to be in full swing) Bing won't be the new Google? Then you'll be sunk! At AJIS we will continue using our proven multi-faceted SEO method that has sent our clients to the TOP of the engines.

Here's a perfect model case to prove my point. I just checked my Traffic Analyzer for New Jersey LawSite. Google has sent me (you) close to 1,000 visitors so far today making them my top search engine in sending me (you) visitors. No surprise there -- we're always in the Top 5. The next highest engine that sent us traffic was -- you guessed it -- Bing. So on down the line as follows: Yahoo, AOL, Search, Ask. So without the 'Keyword MetaTag' at New Jersey LawSite, we may have robbed ourselves of at least another 500 or so visitors sent from those combined engines. Pretty significant, wouldn't you say?

So in closing -- a simple plea from little ole me. PLEASE do not mess with anything at your site that may affect the success you are now enjoying at ALL of the engines, including Google. Your success is ours!

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite

Don't Forget -- Basic SEO is ALWAYS First

2009-09-22T09:25:00.000-07:00

OK, so lately I've been spending a lot of time getting everyone on board with social media. Its an important strategy that needs to be added to your SEO plan. But just in case I haven't made this perfectly clear, let me say it again, Basic SEO should ALWAYS come first.

The whole point of social media as part of SEO is to please the search engines by directing lots of fresh links to your site. BUT, if the search engines don't like your site in the first place, using social media alone will be a real uphill battle -- one that will often be lost. See our past post on Basic SEO 101 to make sure you've got the essentials down. Once your site is established and the search engines are paying attention to it, social media will only enhance that relationship. Think of it as eHarmony for your site and the search engines :)

Need help with your online SEO and social media marketing? Just drop us an email -- its what we've successfully been doing since 1996!

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite

Law Firms Using Social Marketing to Boost Their SEO Efforts

2009-09-17T12:01:00.000-07:00

Hopefully I've got you all on board with social media to boost your SEO efforts. If you're still new to all of this, pls read my past posts or contact me for help in getting started.

During the past 6 months or so many of you saw your Google positions fall slightly. I think this was a wake-up call to many of you to start rethinking my recommendations to embrace social media. Considering Google's love of freshly posted content and incoming links, it is the only logical conclusion to reach. AJIS.com's SEO services took your site to the top of the search engines organically -- not an easy feat these days! Be careful not to sit still grinning ... be proactive and insure your positions, maybe even give them a boost.

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite

I Never Thought I'd Say This, But Start 'Tweeting'

2009-09-14T17:04:00.000-07:00

OK, so we've covered all of the SEO Basics -- my tried and true standards, video, blogging and now, can it be . . .Twitter! I never thought I'd say it to my lawyer clients -- thinking they had too much on their plates to tweet -- but I'm now a believer. How can an outlet of such gargantuan proportions not be tapped? Last night while I was working on my laptop from the couch, my teenage daughter was watching the VMAs. I had the misfortune of watching Kanye perform one of his usual acts of rudeness and at the end of the show the commentator relayed that the incident received over a million tweets -- we're talking real time! This followed the bug that Jay Fleischman already put in my ear after reading his 'Legal Marketing Brief' on the importance of twittering. OK, enough on how a seasoned SEO Marketer is telling her most conservative clientele group to tweet. Now let's get down to the 'how to'.

Actually, this one is as EZ as 1, 2, 3.
1. go to twitter.com
2. Sign Up
3. Start tweeting

A few things to remember. Think of tweeting as just that -- short quips, nothing longer than 140 characters per tweet allowed. Get your friends and colleagues to 'follow' you by 'following' them. Be cautious and don't over-promote yourself -- make 20% about you and 80% about those you talk to.

Interested in sending your site to the TOP of the search engines with organic positions? Contact me asap -- Search Engine Optimization is what I've been doing since 1996!

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite

Blogging Platforms

2009-09-12T13:46:00.000-07:00

OK, you're ready to roll with social media to help your SEO efforts. Which blogger should you use? The 2 most user friendly ones out there also happen to be FREE -- WordPress, http://www.wordpress.com and Google's Blogspot, http://www.blogger.com
After you sign up, choose a name and select a Template, you are immediately ready to start blogging.

As discussed previously, use caution and stay away from posting stale information or lengthy Statutes, they have no place at your blog. You are the expert in your chosen field and you will gain a following if you blog about timely issues in that field. Are you a bankruptcy lawyer? Offer up your comments on a recent News article about the rise in bankruptcy, foreclosures, etc. Or maybe you're in Family Law. I'm sure the economy must be having an effect on the divorce rate. If so, blog about it. The possibilities are endless.

OK, that takes care of getting you started with blogging. Monday we'll cover LinkedIn and Twitter....

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite

Social Media -- SEO's New Best Friend

2009-09-10T16:46:00.000-07:00

Aah, social media. Love it or hate it -- ya gotta embrace it if you want to keep your SEO alive. The search engines have always loved fresh content and incoming links. With social media you can have both!

First, make sure all of your social media accounts link back to your site from your profile, preferably using keywords as anchor links -- remember those tried and true SEO basics now. Amass as many friends or groups as possible to keep movement going.

Second, and most important, make sure you blog or tweet on a continuous basis! Just setting up a Blog or Twitter account that links to your site is not enough . Let's remember the purpose of true blogging. That being, you are an established expert in your field and the internet community wants to know what you have to say. Say something of value every day if you tweet, at least once a week if you blog. Be sure to keep it timely -- no one is interested in reading an old recycled case or Statute posted on a blog -- it just doesn't belong there. And don't forget to link back to your site while you blog/tweet. Any opportunity for an incoming link is a golden one.

Following these very simple rules will do wonders for your SEO. Need help getting set up? Just email me -- its what I do! So where should you blog? We'll talk about that tomorrow...

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite

The All Important role of Web Video

2009-09-05T16:07:00.000-07:00

First we'll address the importance of video to your SEO web plan. If a picture says a thousand words, a video running at the homepage of your website speaks volumes. So not only will video serve your website by letting users catch a glimpse of you and get to know their lawyer, but it also gives you the opportunity to have it play at Youtube, Google Video Search, etc. and link back to your site. Take a look at Lee Perlman's site -- now he knows what he's doing!

No doubt about it, web video is a major player in the game of SEO web marketing. And, it looks really cool too! Just ask Michael Detzky.

Monday I'll address social media and its importance to your online success. We'll talk then ...

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite

So What Follows The Basics?

2009-09-04T10:19:00.000-07:00

OK, now we have the tried and true Basics down, lets continue.

Now comes the part where we must stay abreast of what's happening all around us on the internet. Easy -- its social media, including video. On a daily, hourly, or in some instances minutely (if that's even a word!) basis we tell our wide network of friends whats new in our lives. I can even watch my niece's school talent show performance on YouTube from her school stage across the Country.

So what does all of this have to do with your web marketing? Everything if you're a search engine. The engines love seeing fresh newly updated content and as discussed earlier, they love incoming links. Social media provides us with just that. OK, your law firm does not belong on Twitter tweeting about your every move (or does it?), but it certainly does belong in YouTube and the like, LinkedIn, and blogging. All of this social media, of course, contains links back to your website forcing the search engines to stand up and take note of you. Here's an example:
Check out Schwartz & Posnock's video. I have their video up on YouTube (BTW, they come up first and second there when you pop in keywords, 'New Jersey Criminal Lawyers') and also at their firm website. To the right of the YouTube video there is a short blurb about the firm with a link to their website. See how this works?

Over the next few blogs I'll address the importance of each of the above 3 medium and how you need to embrace them for your online success. We'll talk then...

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite

SEO Web Marketing 101 For New Jersey Lawyers

2009-09-02T09:09:00.000-07:00

There are some basic rules -- the tried and true ones I've been using since 1996 -- that to this day still apply. They are:

1. Lots of good relevant content at your site;
2. Meta Tags (Title, Description, Keyword);
3. Incoming links from high ranking relevant sites;
4. Keeping the site fresh by updating often.

Yes, very basic but these should be the backbone of your site.
#1 is relatively easy. Look at other sites for ideas if you get stumped.
#2 requires knowledge of a little HTML for the Tags, but your webmaster or SEO person should be able to help you.
#3 is always the toughest. Finding a high ranking site that is relevant to your site is not always going to want to link out to you. New Jersey LawSite is a perfect example of a high ranking, relevant site that you'd want to link to you.
#4 sounds extremely simple but does require some work on your part since you'll have to provide your webmaster with fresh relative content every so often. Good things do not come to the lazy, but to those who have passion for what they do. Just ask JFR!
Let's talk more tomorrow.

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite

New Jersey Lawyers & Web marketing

2009-09-01T14:16:00.000-07:00

Hello New Jersey Lawyers and welcome to a place where you can finally find answers to all of your web marketing questions and concerns. We've been designing webs and promoting sites via SEO for New Jersey Lawyers for some 13 years now. With so much happening on the SEO scene, including the recent Google Shake Up, I've decided to finally start blogging on the subject. Be sure to check back for my daily postings on these and other matters. But first, do yourself a marketing favor and join New Jersey LawSite!

These SEO Tips are a service to New Jersey Lawyers at New Jersey LawSite